Backup

How Backup and Disaster Recovery Protects Businesses

how-backup-and-disaster-recovery-protects-businesses
Gene Bumgardner
Director of Technical Services

How Backup and Disaster Recovery Protects Businesses

Many small and medium-sized businesses (SMBs) operate with a sense of unrealistic optimism when it comes to data loss and disaster recovery. The reality, however, can be far more damaging if proper precautions are not taken.

As digitalization accelerates, so does the risk of data loss. The critical question is: Can your business afford a data-loss incident?

Whether data loss occurs due to human error, cyberattacks, or natural disasters, the consequences can be far-reaching.

The Impact of Data Loss on SMBs

1. Severe Downtime

For SMBs, the cost of downtime can range between $10,000 and $50,000 per hour.

2. Damage to Reputation

Nearly one-third of customers end their relationship with a business after a severe data-loss incident.

3. Regulatory Penalties

Failure to protect sensitive data can result in penalties of 2% to 4% or more of company turnover.

4. Permanent Business Closure

Some businesses are unable to recover from a major data-loss incident and are forced to shut down permanently.

Why Backup and Disaster Recovery Should Be a Priority

Prioritizing backup and disaster recovery is essential for business continuity. A comprehensive BDR solution delivers secure, uninterrupted backups and rapid data recovery through a cloud-based architecture, ensuring operations continue smoothly even during a disaster.

Key Backup and Disaster Recovery Terms

Understanding these key terms will help you define realistic recovery goals for your business.

Recovery Time Objective (RTO)

RTO refers to the maximum amount of time it takes for employees to resume work after a data-loss event. It is typically measured in minutes.

Recovery Point Objective (RPO)

RPO defines how much data loss is acceptable and how much work may need to be redone after an incident. It is usually measured in seconds.

Deploy Backup and Disaster Recovery Today

An effective backup and disaster recovery solution offers several critical benefits. Here are the top six:

1. Protection Against Natural Disasters

In just the first half of 2020, nearly 200 natural disasters were reported. While disasters can’t be prevented, data loss and prolonged downtime can.

2. Reduced Impact of Cyberattacks

With cyberattacks increasing and SMBs being frequent targets, a robust BDR solution is essential for protecting your business.

3. Safeguarding Sensitive Data

If your business handles sensitive data such as Personally Identifiable Information (PII), protecting it is critical. Strong data protection builds trust and helps avoid regulatory penalties.

4. Faster Recovery

Disasters are unpredictable—but recovery doesn’t have to be. A strong BDR solution ensures your business gets back up and running quickly.

5. Minimized Human Error

From accidental deletions to intentional misuse, human error is a common cause of data loss. Backup and disaster recovery solutions help mitigate these risks and should be paired with employee training.

6. Protection Against System Failures

Unexpected system failures can bring operations to a halt. A BDR solution ensures continuity even when hardware or software fails.

Build Resilience Before Disaster Strikes

Protecting your business from data loss is your responsibility—but you don’t have to do it alone. Our backup and disaster recovery solutions help you build a resilient strategy that safeguards your data and provides peace of mind when disaster strikes.

Get in touch with us today to secure your business and ensure uninterrupted operations.

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